Joseph Monroe Olender is a brand strategist and trusted advisor to builders, makers, creators, and leaders.

He is a Co-founder, Senior Partner, and Central Brand Officer of Major Futures.

He invests and advises as Principal of The Monroe Company.

He is from Los Angeles, and currently lives in New York City.

He loves competition, courage, and kindness.

He (semi) frequently writes and publishes at Used Thoughts.

He has threatened to start a podcast for years, but has yet to follow through.

Connect with him on LinkedIn and Instagram.



What clients and partners say:

He’s the truth, and I mean that. Plenty of people can think outside the box, but he kicks it apart and builds a fucking stage...
— Josh Fabian, CEO & Founder, Metafy
He is uniquely skilled, taking time to understand your passion and use those distinct insights to create recognizable and relatable content tailored to your target industry. Working with him over the last five years has truly been a fantastic experience. My greatest successes as a healthcare leader are attributable to his thought partnership and expertise.
— Dr. Scott Ellner, Healthcare Leader
He is a sage whose insight, clarity, and wisdom were the seeds that planted the confidence for my life path. He is the Rick Rubin Of Branding. Thank you, Joseph, for bringing out the best version of me.
— Kyle Nicolaides, Musician & Author
He helped me think differently about how to inspire my team and get the most out of the important aspect of my small business: our workforce. He is one of the most passionate and earnest brand & business minds I’ve ever met.
— Business Owner & Operator